Thoughts
Reading the room. Writing it down.
GolfSep 16, 2024
Solheim Cup 2024: A Tournament That Rewrote the Script
How the most-watched Solheim Cup in history signalled a permanent shift in how women's golf is broadcast, sponsored and consumed.
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FootballAug 02, 2024
After the Whistle: The Real Legacy of the Women's World Cup
Stadium attendances are only the surface story. The deeper legacy is in domestic leagues, broadcast deals and a generation of players who no longer have to choose.
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RugbyJul 18, 2024
Rugby's Quiet Revolution: Why the Women's Game Is the Smart Bet
Women's rugby is where football was a decade ago — undervalued, underexposed, and on the cusp of a commercial inflection point. The brands that move now will own the next era.
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