Case Studies

Strategy backed by execution

A selection of partnerships and projects across federations, brands and athletes, built on insight, executed with intent.

Netball

Superdrug Online Doctor x England Netball

Developed and delivered the partnership strategy and activation across England Netball, the Roses and the Netball Super League, using the power of sport to inspire healthier conversations and deeper fan engagement.

“WSM have been integral in executing Superdrug Online Doctor's above the line marketing strategy and partnership ambitions. The team at WSM aligned with our company values and brand to find the best fit with our partnership with England Netball which continues to grow in 2025. The vision to create open conversations on women's health through sport has been realised in this partnership and we look forward to continuing this alongside WSM.”

Commercial Manager,Superdrug Online Doctor

Golf

Skyscanner x Solheim Cup

Developed and activated Skyscanner's global partnership with the Solheim Cup, connecting the brand with one of golf's biggest international events through travel-led storytelling, creator content, and integrated campaign activation.

“Working with WSM on our first global sports sponsorship has been both inspiring and transformative. The Solheim Cup activation perfectly reflected Skyscanner’s values, allowing us to champion inclusivity and empowerment in women’s sports. Thanks to the expertise and creativity of WSM, we achieved brilliant output while making a meaningful impact. This collaboration has set a strong foundation for our future in sports partnerships.”

Director, Affiliate &Performance Partnerships

BMX

Tissot x Kye Whyte

Delivered an end-to-end ambassador campaign for Tissot, securing Olympic silver medallist Kye Whyte, shaping the creative direction, and producing social-first content to support the brand's activation at the UCI Cycling World Championships.

Boxing

BOXXER x Pepe's Piri Piri

Delivered a multi-channel sponsorship that combined TV-visible assets, headline boxer brand ambassador integration, and creative digital activations, extending the partnership from the ring to millions via the BBC and social media.

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