WSM is a global sports marketing agency connecting brands, rights-holders and media across the full spectrum of sport.
Where ambitious brands meet world-class sport
We create bespoke commercial partnerships that connect brands with the world's leading sports properties. From sponsorship strategy and rights negotiations to integrated activations and premium branding opportunities, we deliver partnerships that engage audiences, strengthen brands, and drive measurable commercial results.
Teams, Leagues & Associations
Unlock bespoke commercial partnership opportunities with elite sports teams, leagues and associations, connecting brands with passionate audiences through strategic sponsorships and integrated activations.
Tournaments & Events
Connect your brand with iconic sporting events and tournaments through bespoke sponsorship opportunities, premium branding assets and integrated activations.
Signage / LED
Prime broadcast visible brand placement at the world's biggest sporting events.
Grassroots
Funding and creative support for grassroots projects expanding access for the next generation.
Experiential
Live activations, hospitality, and fan experiences built around the energy of global sport.
Brand Ambassadors
Strategic partnerships with elite athletes, ambassadors and content creators, designed to bring brands closer to fans through authentic storytelling and engaging content.
A full suite of services across elite sports.
From global brands to leading rights holders, WSM develops strategic partnerships that unlock new commercial opportunities and maximise the power of sport.
Brands
Whether your brand is searching for partnership activations, hospitality solutions, experiential marketing campaigns or needs to understand how to leverage sports audiences across our full portfolio, we have it covered.
Rights
As a rights-holder, you need to know your sponsorship and hospitality sales are being maximised. We hold deep relationships with brands globally to make sponsorship, arena development, athlete management and sales soar.
Sports partnerships deliver up to 8x the brand recall of traditional advertising.
“Sports is the only platform where brands can consistently earn the attention, trust and emotion of a global audience. Done right, a partnership doesn't just buy impressions, it builds belonging.”
See our work →What’s Making Headlines in Sport Today.
Source: The 4th Quarter by Courtside VC (thefourthquarter.co) — the business of sport, 2025–2026.