WSM was founded with a simple belief: great sport deserves great brand partners.

Our journey began in 2020 as Women's Sports Media, a specialist agency created with one clear objective...to accelerate investment into women's sport through meaningful corporate partnerships. At a time when audiences, participation and media coverage were growing at an unprecedented rate, we recognised the opportunity to help brands become part of one of the most exciting movements in global sport.

From day one, our focus wasn't simply on sponsorship. It was on creating partnerships that delivered genuine value to both rights holders and brands, driving new revenue into women's sport whilst building authentic, measurable campaigns that audiences actually cared about.

That approach delivered results.

"We didn't set out to become the biggest agency. We set out to become the most trusted. Everything else has followed."

Within just a few years, Women's Sports Media established itself as one of the industry's leading commercial agencies, securing landmark partnerships across multiple sports and building trusted relationships with rights holders, governing bodies, athletes and some of the world's biggest brands.

As our clients' ambitions evolved, so did ours.

What started as a specialist women's sports agency expanded into the wider sports landscape across multiple disciplines for both men's and women's sports. Working alongside many of the world's leading sports properties, we recognised the opportunity to bring the same strategic thinking, creativity and commercial expertise to every corner of the industry.

That evolution led to the creation of Worldwide Sports Media, better known as WSM.

Today, WSM is a full-service sports partnerships agency with global reach.

In our fifth year, we work alongside some of the world's most prestigious leagues, governing bodies, teams, promoters and sporting events, connecting ambitious brands with premium rights and unforgettable experiences.

Whether it's securing prime broadcast-visible advertising, LED and signage, title sponsorships, integrated brand partnerships, athlete collaborations, hospitality, content production or long-term storytelling platforms, every partnership is built with the same philosophy:

"Create partnerships that people remember, not just sponsorships that people see."

Our independence allows us to work across multiple sports, rights holders and territories, ensuring every recommendation starts with what's right for the brand, not what's sitting in our inventory.

We pride ourselves on becoming an extension of our clients' teams, combining strategic thinking with commercial expertise and flawless execution to deliver partnerships that drive awareness, engagement and measurable business impact.