A Global Force In Women's Sport & Culture
WTA Tour · Built for what's next
For 50 years the WTA has led from the front, elevating athletes, shaping the game and moving culture. Today the tour is scaling faster than ever, powered by a global fanbase, iconic talent and a platform built to meet the moment.
WTA — Women's Tennis Association
Trailblazing since 1973 and still setting the standard for women's sport worldwide. The WTA is the global home of women's professional tennis, spanning six continents and eleven months of competition.
- First global women's sports property
- First to deliver equal pay
- First holistic player health programme for female athletes
- Largest payout in women's sports history
- First mover in emerging markets
Scaling faster than ever.
Impressions across WTA owned channels (2024)
Fastest growing major sports property by social following
Women's sport in global fan exposure
YoY social growth of the top 20 players
Sources: Nielsen Global Sports Fan Insights 2023; The Collective — Women's Sports Report.
"Tennis isn't just part of the cultural conversation — it's helping shape it."
Vogue, on Aryna Sabalenka, Ava DuVernay and more celebrating the WTA Tour's new look in Los Angeles.
Six continents. Eleven months. Consistent global visibility.
The WTA Tour delivers fan connection and cultural relevance on-site and online, all year round.
Broadcast + digital reach
Visibility that scales, across every screen, all year long.
Join us on women's sport's biggest stage.
With access to world-class athletes, global tournaments and a best-in-class digital ecosystem, this platform delivers consistency, reach and impact. This is the moment to step in and stand out.
Tour & Tournament Rights
- Tour-level official partner status
- Tournament title and presenting rights
- Category exclusivity
- On-site hospitality and activation
Broadcast Visible Inventory
- Courtside LED and net branding
- Backdrop and player bench placements
- Match-day idents and billboards
- Exposure valuation and reporting
Player & Ambassador
- Top-20 player ambassadors
- Player patch and apparel branding
- Content and appearance rights
- Cultural and lifestyle crossovers
Digital & Content
- Amplification across 1B+ impressions
- Custom social and video series
- Streaming and highlights integration
- Data-led audience targeting