World Sevens Football 2026
Gtech Community Stadium, Brentford, London · May 28–30, 2026
World Sevens was built as a movement designed to meet fans where they are. Three days of high-density 7v7 action, eight elite global clubs and the biggest names in the women's game — engineered for modern consumption and brand-first storytelling.
Where the future of women's football takes shape.
Built for high-intensity play
- 7v7 format
- Fewer players, smaller fields
- ~12 goals per 90 mins
- Less stoppage time
Made for modern consumption
- Shorter, faster matches
- Less downtime
- Relatable, bingeable content
- Designed for next-gen fans
Top global clubs & star players
- Featuring club kits
- Top global current players
- Legends and retired icons
- Special guest appearances
A $5M 50/50 prize pool — the second largest purse in women's club football.
2025: $2M first place, $1M second place — and every team gets paid for participating.
One of the fastest growing sports in the world.
Source: Nielsen Newscenter June 2025, NWSL News 2025 & Deloitte January 2026.
Three days of high-density action.
A pivotal window for the global game.
Major global competitions are ahead — several hosted in the U.S. World Sevens taps into the athletes who will be in those tournaments, bringing that energy and visibility directly into our events.
A truly global roster of powerhouse clubs.
Three days of high-density action: day one, four matches; day two, eight matches; day three, semi-finals, third place and finals.
Kicks off in London — Gtech Community Stadium, May 28–30, 2026.
Eight of the twelve WSL clubs will participate. 82% of the WSL's YouTube views come from abroad.
Build what's next with us. Throw out the old rules.
Co-create bold activations that spark buzz, drive cultural relevance and harness the personality and passion of the game.
Player Walkouts
Own one of the most electric moments of the tournament with high-visibility signage and on-screen graphics, plus branded walkout clips as a social extension.
- Official sponsor designation
- Branded walkout signage
- In-venue verbal mention
- Social posts across owned channels
Celebration Moments
Align with on-field triumphs, fan-section hype, locker-room wins and end-of-tournament festivities — or create a connected celebration journey.
- Goal line LED signage
- In-broadcast features
- Wrap party signage
- Branded step-and-repeat
Player Arrivals
Be embedded in the tournament's first impression across the arrival carpet, step-and-repeat backdrop and entrance path.
- Branded arrival carpet
- Step-and-repeat backdrop
- Branded entrance path
- Owned social posts
Touchline VIP Cabanas
Sit at the centre of hospitality with an elevated cabana structure overlooking the pitch and prime visibility during peak match moments.
- Branded VIP hospitality space
- Signage & product integration
- Exclusive VIP environment
- Broadcast-visible exposure
DJ Booth & Music
Constant, high-visibility placement across booth design, microphone, backdrops and on-screen moments, with a branded fan-voting layer.
- DJ Booth sponsor designation
- Logo on DJ mic & verbal callout
- In-broadcast features
- Branded QR fan voting
W7F Supporter Group
Become the heartbeat of the fan community — loyalty programme, email database access, exclusive perks and collectible passport stamps.
- Branded supporter section behind goal
- In-venue verbal callout
- Potential in-game feature
- Owned social posts
Goal Line Party Deck
Prominent branding across the deck structure, digital boards and fan-facing touchpoints in the loudest section of the tournament.
- North/south deck static banners
- Broadcast-visible exposure
- Fan-facing touchpoints
Art of the Game
Champion visual creativity through local street artists, custom-designed event touchpoints and fan-driven interactive art moments.
- Live street-artist collaborations
- Artist-designed environments
- Design Your Own Football
- Digital art challenges
Creator Collective
Power the creators shaping the World Sevens conversation with an on-site hub for real-time predictions, reactions and spotlights.
- Brand alignment with creator content
- Dedicated branded creator space
- Owned social posts
- Partnership handshake
Pop-Up Activation Space
A high-traffic zone where fans gather to play games, explore experiences and engage directly with tournament attractions.
- Custom branded pop-up space
- Product demos & mini-games
- Owned social posts
W7F London partnership package.
London event package includes minimum media spend across media partners (DAZN + WBD).
IP Rights
- Official Partner Designation: “Official Partner of World Sevens Football”
- Rights to marks and logos
In-Venue Signage
- Touchline + goal line: ~8 minutes of LED ribbon per session
Broadcast Media
- Distribution media partner spend
- :30 units
- Co-branded bumpers
- Assets and quantities negotiated directly with networks
Digital & Social
- Custom social execution across W7F owned channels
- Inclusion within the W7F website sponsors page
- Inclusion within all fan email communication
On-Site Activation
- Pop-up activation area
- Branded VIP panel the day prior to the tournament
Tickets & Hospitality
- Fifteen (15) GA tickets per session
- Fifteen (15) invites to the VIP panel
- Six (6) VIP cabana tickets per session (F&B included)
- Signed merchandise and official W7F merchandise packs
Final list of rights subject to contract negotiation and may vary by event.
“In a rapidly evolving world, women's sports has the ability to innovate quickly. We're building something rooted in football's tradition but designed for today's athlete, the modern fan, and our partners.”
The best of today. Disrupting tomorrow.
Talk to us about partnership opportunities at World Sevens Football 2026.