2027 UCI Cycling World Championships
Haute-Savoie Mont-Blanc, France · August 24 – September 5, 2027
In 2027, the world of cycling will gather in the French Alps for the biggest cycling event ever staged. Become part of a collective journey where passion meets purpose and your brand helps shape a more innovative, responsible and inspiring event.
Global cycling, in one unified world championships.
The biggest UCI Cycling World Championships in history.
Every discipline of cycling, under one banner.
Haute-Savoie — a unique playground in the world.
A historic land of cycling with picture-postcard scenery, iconic mountain passes and a sport-obsessed local population. Positioned at the centre of Europe with easy access via Geneva and Lyon international airports.
Grow cycling together — activate your full potential.
Together we can shape the future of cycling by connecting mobility, fans and world-class events. This partnership brings you into the heart of our sport — on the road, with the fans, and at the centre of the UCI Cycling World Championships.
On-Site Branding
Brand visibility & communications plan across all 20 UCI World Championship venues.
Tailored Activations
Bespoke fan engagement programs designed around your brand's objectives.
Digital Storytelling
Branded content and exclusive assets distributed across all UCI digital channels.
VIP Hospitality
Ticketing, VIP experiences and exclusive access across 13 days of competition.
Proven scale, proven ROI.
Source: Nielsen event report 2023.
Digital exposure
Source: Horizm — cumulative overview across 2025 UCI World Championship disciplines.
Two tiers, one championship.
- Right to use joint logo of your brand with UCI or event logo
- Category exclusivity for the duration of the event
- Visibility on all key assets (arches, banners, backdrops)
- Premium expo area at the heart of the venue
- UCI athlete image rights & content production
- Events & seminars at UCI World Cycling Center
- Track, BMX Racing initiations & Velodrome event
- VIP hospitality & official signed Rainbow Jerseys
- Right to use joint logo of your brand with UCI or event logo
- Category exclusivity for the duration of the event
- Visibility on key assets (banners, backdrops, arches)
- Fan zone presence
- Post-event report (TV & social media)
- 10 unsigned & 3 signed UCI Rainbow Jerseys
- UCI athlete image rights & content production
- 1 seminar at UCI World Cycling Center
Final list of rights subject to contract negotiation and may vary by discipline.
Let's roll the world.
Talk to us about partnership opportunities at the 2027 UCI Cycling World Championships.