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TV-Visible Signage & LED
We sell some of the most high-impact brand-building inventory in sport pitch-side, courtside and behind the play. Engineered for live broadcast, optimised for recall, delivered end-to-end.
Leagues we offer
Live sport LED and Signage across the world's biggest sporting events.
Select a league to jump to its signage detail below.
Bundesliga
FootballBundesliga
FootballBundesligaEPLFootballEPL
FootballEPLLa LigaFootballLa Liga
FootballLa LigaLiga MXFootballLiga MX
FootballLiga MXLigue 1FootballLigue 1
FootballLigue 1NWSLFootballNWSL
FootballNWSLSerie AFootballSerie A
FootballSerie AMLB
BaseballMLB
BaseballMLBNFL
American FootballNFL
American FootballNFLNBA
BasketballNBA
BasketballNBAWNBA
BasketballWNBA
BasketballWNBANCAA (BASKETBALL & FOOTBALL)
Basketball & FootballNCAA (BASKETBALL & FOOTBALL)
Basketball & FootballNCAA (BASKETBALL & FOOTBALL)NHL
Ice HockeyNHL
Ice HockeyNHLPWHLIce HockeyPWHL
Ice HockeyPWHLMLP
PickleballMLP
PickleballMLPPPA Tour
PickleballPPA Tour
PickleballPPA TourWSM
LED & Signage across the world of elite sports
Football / Soccer
TV-visible animated field-level LED
- Animated field-level signage across Liga MX (Mexico), the Mexican National Team, Major League Soccer, the English Premier League, La Liga (Spain), Ligue 1, Bundesliga, Serie A and various other international leagues.
- Signage is visible during ALL games and broadcasts.
- All international leagues provide national TV exposure via Univision, NBC, Fox Sports and other major networks.
MLB
TV-visible home plate signage
- TV-visible home plate signage with all 30 MLB teams.
- Advertisers typically buy one half-inning per game, receiving approximately 2:30 to 3:00 of TV visibility and 6:00 to 10:00 in-stadium each inning.
- Visible during all regionally televised games in both Home and Away TV markets, plus select national broadcasts on MLB Network, ESPN Wednesday Night, TBS and FS1, and streaming on MLB.tv.
- Regional broadcasts mean multi-market visibility: one placement is seen by both teams' fanbases simultaneously.
NBA
TV-visible courtside signage
- TV-visible courtside and LED arm signage with all 30 NBA teams.
- Advertisers buy against guaranteed in-game exposure of 1:00 or 2:00 minutes per game, distributed throughout the game.
- Regional broadcast distribution delivers exposure across both the Home and Away team markets.
WNBA
TV-visible courtside signage
- TV-visible courtside and LED arm signage with all 12 WNBA teams.
- Advertisers buy against guaranteed in-game exposure of 1:00 or 2:00 minutes per game, distributed throughout the game.
NHL & PWHL
Digitally enhanced dasherboards, virtual glass & in-ice
- Digitally Enhanced Dasherboard (DED) signage superimposes virtual branding on top of traditional static dasherboards.
- Virtual Glass signage at select teams provides broadcast exposure ranging from a half-period (10:00) to a full period (20:00).
- Virtual In-Ice signage at select teams provides exposure along both blue lines for 3:00.
- PWHL inventory available across dasherboards, in-ice and broadcast-facing placements, details on request.
NCAA
Basketball courtside & American football field-level
- Basketball: TV-visible courtside and LED arm signage with 125+ Division I schools, 20+ NCAA fall tournaments and 20+ conference tournaments.
- Basketball advertisers receive guaranteed in-game exposure of approximately 2:00 minutes per game, distributed throughout.
- American football: TV-visible field-level signage with 50+ Division I schools and 10+ postseason bowl games.
- Football exposure varies by school and event, and is distributed throughout the game.
PPA Tour & MLP
TV-visible pickleball signage at the fastest-growing sport in the U.S.
- PPA Tour: the top 150+ professional pickleball players, featuring Men’s & Women’s doubles, singles and Mixed doubles competitions.
- PPA Tour events average 1,200+ players and 15,000+ spectators at top U.S. venues.
- MLP Major League Pickleball: 22 teams of the top 88 players, with four-player teams (two men, two women).
- Both PPA Tour and MLP events air LIVE across CBS, FOX, ESPN, Tennis Channel and PBTV.
NFL, NWSL and NASCAR inventory is also available, details on request.
Why TV-visible signage
How LED and signage actually works in a live broadcast.
DVR-proof & multi-screen delivery
Seen live, on replay and on every device
- TV-visible signage is a DVR-proof platform, seen in every broadcast — live and replay.
- Fans watch games live and on-demand from anywhere: computer, tablet or phone.
- Because the signage is physically in-stadium, advertisers are seen on every screen and every device.
Multi-market visibility
One placement, two fanbases
- Regionally broadcast games are typically available in both Home Team and Away Team TV markets, so MLB and NBA advertisers receive exposure in multiple markets simultaneously.
- Example: in a New York Yankees at Los Angeles Angels game, a brand is seen by Angels fans on the regional network and by Yankees fans on YES Network.
Appear as an official partner
Borrowed equity from the team and the league
- 74% of fans surveyed after watching a clip of a live sporting event said the brand they saw prominently in-stadium was an official team or league sponsor.
- Example: GEICO is an official partner of MLB at league level, however we work with Progressive across 15+ teams — allowing them to appear far larger than GEICO during the regular season.
Added value, post-game highlights
Exposure that keeps working after the final whistle
- Advertisers receive tremendous added value from highlights on nationally televised sports shows, local news, online and social media.
- The residual value of highlight shows has proven to be +20-25% on top of the in-game exposure.
Additional in-stadium signage
Promotional opportunities beyond the field of play.
LED ribbon messagingOutfield wall signageScoreboard signagePromotional giveawaysVideoboard / jumbotron spotsTickets & hospitality
TV-visible signage impact study
Measured recall, favourability and purchase intent.
+33%
Higher unaided brand recall vs commercial spots alone
+66%
Higher recall when signage is paired with commercial spots
74%
Of viewers believe signage brands are official sponsors
+39%
More favourable brand impressions on average
+35%
Higher likelihood to visit, buy or patronise the brand
+20-25%
Residual value from post-game highlight coverage
Attitudes towards in-game advertising
61%
Actively notice in-stadium ads while watching a sporting event
41%
Like a brand more if it has signage with their favourite team
44%
All else equal, would rather buy a brand that advertises in their team's games
Source: SmithGeiger study on the effectiveness of in-venue signage.
100%
DVR-proof exposure
Seen across every screen
24/7
Creative rotation
Managed end-to-end
1
Single point of contact
Strategy to reporting
Brands in the heart of the action, across hundreds of properties.
WSM positions brands inside live sport, not around it. We sell high-impact, visible signage behind the play, courtside and along fields of play across hundreds of professional and collegiate properties worldwide. Our advertisers reach mass live audiences with placements that can't be skipped, blocked or scrolled past.
Why TV-visible signage works
Maximum impact. Maximum exposure.
01
DVR-proof and seen across screens
In-game placements that can't be skipped — live, replay, highlight reel and social cut-down.
02
Extreme advertising efficiency
Premium live-sport reach at a fraction of traditional commercial media costs.
03
Moments of exclusive camera action
Positioned in the heart of the action so your brand sits inside the story, not around it.
04
Added value in replays & highlights
Every key moment compounds your exposure across broadcast, digital and social.
05
Record-high recall and affinity
Independently measured uplift in brand recall, favourability and purchase intent.
06
Inventory at the events people watch
Marquee fixtures, finals and tentpole events with the largest live audiences.
Inventory formats we deliver.
- LED Ribbon Messaging
- Pitch-side & courtside LED
- Behind-the-action static signage
- Scoreboard & videoboard spots
- Tunnel, dugout and bench positions
- Broadcast backdrop branding
- Promotional giveaways & sampling
- Tickets & hospitality activation
Why we're different
Innovation, creativity, and the latest in LED.
As the signage industry evolves, WSM leads on innovation and creative execution. We pair the latest in LED and digital signage with strategy, placement and reporting — so brands can amplify their story to millions of live viewers, every fixture.
Effective & efficient
Live audience reach. Fraction of the cost.
The most cost-effective way to reach millions of consumers watching sport on television. DVR-proof in-game exposure, visibility through replays and highlights, and significantly higher recall than commercial media — at a fraction of the investment.
Contact us
Let's talk about how TV-visible signage can put your brand in the heart of the action.