Tennis Patch Advertising
An exciting opportunity for your brand to take centre stage at the most prestigious tennis events in the world, guaranteed live broadcast exposure, with a proportional money-back promise if delivery falls short.
"The Tennis Patch Programme gave us the stature of an official tournament partner without the heavy investment. The guaranteed broadcast exposure delivered real value, and the flexibility, including a proportional refund if match delivery fell short , made it a smart, low-risk way to activate on the sport's biggest stages."
Five matches. Centre Court. Live on television.
5 Matches Guaranteed
Five matches on Centre Court or Court No.1 at the event of your choice, featuring a player wearing your logo live on television, typically broadcast by 180+ international broadcasters.
2.5+ Hours of Live TV
A minimum average of 30 minutes of live television coverage per match, at least 2.5 hours of total live broadcast exposure across the five matches.
Fully Managed Execution
Our on-site team identifies the most suitable televised match and player, secures your approval, and coordinates the patch placement directly with the player.
Delivery Window
Your initial five matches typically take place across the opening seven days, with the option to add doubles finals (men's, women's or mixed) across Finals Weekend.
Logo Specification
In keeping with official tournament rules, your logo size can be up to 19.6 SQcm.
Added Value
For additional investment we can extend into Week 2. Latter-stage players command higher fees, so each additional match is agreed case-by-case, nothing confirmed without your approval.
Align the right player with your brand's core demographics.
Tournament geo-targeting
Focus brand exposure around tournaments hosted in, or heavily broadcast to, your priority markets. Placements align with events that attract strong regional audiences, so your brand appears in matches most likely to be watched by viewers in your target territories.
Nationality-based player targeting
Geo-target by selecting players from specific nationalities, or players competing against opponents from those countries. This ensures your brand appears in matches that naturally draw higher viewership within your key markets.
Grand Slams
Select a tournament to jump to its audience detail below.
Men's & Women's 1000 Events
- WTA 1000 Qatar
- WTA 1000 Dubai
- ATP 1000 Indian Wells
- ATP 1000 Miami
- WTA 1000 Indian Wells
- WTA 1000 Miami
- ATP 1000 Monte Carlo
- ATP 1000 Madrid
- WTA 1000 Madrid
- ATP 1000 Rome
- WTA 1000 Rome
- ATP 1000 Montreal
- ATP 1000 Cincinnati
- WTA 1000 Toronto
- WTA 1000 Cincinnati
- WTA 1000 Beijing
- ATP 1000 Shanghai
- WTA 1000 Wuhan
- ATP 1000 Paris
- ATP Finals (Turin)
- WTA Finals (Riyadh)
Patches also available at all ATP and WTA 250 and 500 events.
Cumulative home-market audience by tournament.
U.S. Open 2025 global figures
Meet America's tennis fan
Among the 66.1M estimated US tennis fans, the audience is educated, affluent and family-driven, with strong indexing in senior management and high-income households.
Household income
Sources: USTA, ATP + WTA YouGov.
Australian Open
- 5 guaranteed matches on Centre Court or Court No.1
- Minimum average 30 minutes live TV per match
- 180+ international broadcasters
- Logo up to 19.6 SQcm, tournament-rule compliant
Full audience and broadcast breakdown available on request.
Roland Garros
- 5 guaranteed matches on Centre Court or Court No.1
- Minimum average 30 minutes live TV per match
- 180+ international broadcasters
- Logo up to 19.6 SQcm, tournament-rule compliant
Full audience and broadcast breakdown available on request.
Wimbledon
- 5 guaranteed matches on Centre Court or Court No.1
- Minimum average 30 minutes live TV per match
- 180+ international broadcasters
- Logo up to 19.6 SQcm, tournament-rule compliant
Full audience and broadcast breakdown available on request.
Proven on the world's biggest courts.
- 10 players activated across the tournament
- 20 hours of live BBC television coverage
- 23.4M cumulative viewers reached
- 1.5 hours of brand visibility on live broadcasts
- £9,333,333 in total TV media value*
- 7 players activated across the tournament
- 12.7M cumulative viewers reached
- 30 mins of brand visibility on live broadcasts
- 5 of 7 matches attracted 1M+ viewers
- £3.89M estimated UK TV media value*
*Estimated TV media value, based on standard industry valuation.
Simple, transparent, risk-free.
5 high-profile matches on Centre Court or Court No.1, broadcast live on television for maximum global visibility.
All matches must air on a major TV broadcaster and deliver a minimum average of 30 minutes of broadcast time per match to qualify.
Typical match length is approximately 120 minutes, significant exposure beyond the 30-minute minimum.
Match delivery guarantee: if the agreed five matches averaging 30 minutes each are not achieved, the investment is reduced proportionally.
Brand exclusivity: players may wear a maximum of two commercial patches, and the second patch will never be allocated to a competing brand.
Available across all four Grand Slams and ATP/WTA 1000, 500 and 250 events.