LTA Padel | Britain's Fastest Growing Sport
Introduction & prospective partnership rights overview
Since becoming padel's national governing body in Great Britain, the LTA has expanded court provision, secured funding and built coaching, competition and performance pathways. The focus now: raising the profile of the sport and making padel more accessible, inclusive and enjoyable.
Padel in numbers
Courts across 300+ venues, up from 50 in 2021
Players annually, with 8.2M interested in padel
And counting, invested through the LTA loan scheme
Of venues seeing year-on-year participation growth
Growing padel by making it accessible, enjoyable and inspiring.
Double the population's awareness of padel.
Continued monthly and annual growth of those playing.
Increase the number of courts to 1,000 by 2026.
Grow the coach and activator workforce from 40 to 700.
10 players into the world top 200, 2 into the top 100.
10 million more people are aware of padel than in early 2024.
| Period | Aware of padel | Aware & interested |
|---|---|---|
| Jun 22 | 11.7% | 3.9% |
| Apr 23 | 17.3% | 6.2% |
| Mar 24 | 24.5% | 8.6% |
| May 25 | 44.0% | 16.3% |
Source: Baseline Tracker, all adults 16+, c. 4,600 per 3-month period.
Player growth
Players in the past year, Jan 25 (from c. 140,000 in Jan 24)
Regular monthly players, Jan 25 (from c. 71,000)
Junior players, Jan 25 (from c. 10,500)
30 weeks of competition a year.
- 4 FIP Tournaments
- 11 British Tour Grade 1 Tournaments
- 15 British Tour Grade 2 Tournaments
- 3 FIP Promises (Junior) Tournaments
- National Padel Championships
International events are sanctioned by FIP and use the FIP Ranking List for acceptance and seeding. LTA Padel rankings cover Open male and female, age groups 12U–18U and seniors at 40+, 50+ and 60+.
LTA Padel has its own identity and channels.
- A dedicated mini site with its own design and brand identity
- Dedicated Instagram and TikTok pages capitalising on padel's social growth
- A clear distinction for brands activating in padel, with a clean run at their target audience
- Co-branded content campaigns, events, activations and athlete opportunities
Prospective partnership rights.
- Official Partner or Lead Partner to LTA Padel
- Category exclusivity
- Right to use the LTA Padel logo in advertising and promotions
- Bespoke lock-up logo created with LTA Padel
- Royalty-free imagery and video for brand communications
- Official or Title Partner of the Championships
- Prominent brand placement on the main match court
- Interview, prize-giving and marketing material branding
- Brand activation spaces, subject to venue approval
- Gifting opportunities
- Official or Title Partner of the British Padel Tour
- Main match court placement, subject to event grading
- Interview and prize-giving backdrop branding
- Brand activation spaces across tour stops
- Gifting opportunities
- Prominent placement on the playing shirt of all Team GB teams
- Logo on GB training and National Coaches shirts
- All senior and junior national padel teams included
- 1 promotional day per year with GB players at Roehampton
- Logo included on LTA Padel staff uniform
- Activation and photo opportunities around GB training camps
- Introductions to GB padel players for endorsement deals
- Logo in the LTA Padel website footer with link
- Ownership of a primary website section, e.g. 'Play'
- Promotional features to registered padel venues and coaches
- Social posts across the contract year
- Collaborative content strategy with the LTA content team
Three tiers, built around your rights mix.
Pricing is indicative and subject to agreement on the mix of rights.
Lead in padel.
Talk to us about LTA Padel partnership rights across events, GB teams and digital.