LIV Golf
Season 2026 · 14 events · 10 countries · 13 teams · 57 players
The global golf league blending world-class competition with entertainment and culture. In 2026 LIV Golf moves to 72-hole, four-day events across five continents, with team and individual competitions running side by side and coverage reaching close to one billion households in more than 200 territories.
LIV Golf — the team league
Golf's most commercially distinctive property.
Team Golf, Built For Brands
Thirteen owned-and-operated franchises with their own identities, captains, colours and fanbases, competing simultaneously with the individual event every week.
A Genuinely Global League
The 2026 season spans 10 countries and five continents, from Riyadh and Adelaide to Hong Kong, Singapore, Korea, South Africa, Mexico, Spain, the UK and the United States.
Entertainment Around The Golf
Shotgun starts, four days of competition, concerts, fan villages and music-led programming create a festival environment that attracts a younger, more diverse audience than traditional golf.
The 2026 LIV Golf season.
- ROSHN Group LIV Golf Riyadh · Riyadh Golf Club · Feb 4–7
- LIV Golf Adelaide · The Grange Golf Club · Feb 12–15
- LIV Golf Hong Kong · Hong Kong GC at Fanling · Mar 5–8
- LIV Golf Singapore · Sentosa Golf Club · Mar 12–15
- LIV Golf South Africa · The Club at Steyn City · Mar 19–22
- LIV Golf Mexico City · Club de Golf Chapultepec · Apr 16–19
- MAADEN LIV Golf Virginia · Trump National, Washington D.C. · May 7–10
- LIV Golf Korea · Asiad Country Club · May 28–31
- LIV Golf Andalucía · Real Club Valderrama · Jun 4–7
- LIV Golf United Kingdom · JCB Golf & Country Club · Jul 23–26
- LIV Golf New York · Trump National Bedminster · Aug 6–9
- LIV Golf Indianapolis · The Club at Chatham Hills · Aug 20–23
- LIV Golf Team Championship Michigan · The Cardinal at Saint John's · Aug 27–30
Thirteen teams, thirteen brand platforms.
Each team competes at all 14 events with a captain and three players, carrying its own identity, kit and supporter base — a season-long branding platform rather than a one-week activation.
TV & broadcast reach.
Broadcast platforms
A younger, global golf audience.
Designed for commercial impact.
- Naming rights to a full LIV Golf tournament week
- Course, tee and broadcast branding integration
- Pro-am, hospitality and ticket inventory
- Global rights to LIV Golf marks around the event
- Front-of-shirt, sleeve, headwear and bag branding
- Season-long presence across all 14 events
- Captain and player content rights
- Franchise merchandise and fan-club integration
- Category exclusivity across the LIV Golf League
- Official Partner designation and marks usage
- Season-long broadcast and on-site presence
- B2B access across the LIV partner network
- Tee boxes, greens and grandstand branding
- Leaderboards, scoring and shot-tracker billboards
- Walkways, bridges and spectator crossings
- Practice range and putting green boards
- In-broadcast features, billboards and bumpers
- Team and player documentary series
- Highlights, shorts and social distribution
- Music and fan-village content integration
- Global and regional player endorsements
- Apparel, bag and headwear patch rights
- Appearances, clinics and corporate days
- Always-on content and campaign usage
Rights packages are indicative and subject to availability and contract negotiation. Schedule, venues and purses per LIV Golf's 2026 announcements and may change.
Partners and host venues across the season.
Own a season in team golf.
Talk to us about LIV Golf event, team and player partnership opportunities.