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English Premier League LED & Signage
The world's most watched domestic football league.
3.5–6M
Average European audience
Per live match
1.45B
Cumulative live viewers
2024/25 season, worldwide
189
Countries
Approx. 1.9bn people following globally
A single Premier League match typically delivers between 4–6 million live viewers across Europe, rising to well over 10 million for marquee fixtures, while generating billions of cumulative impressions globally across a season.
Estimated European audience
- Typical weekend fixture3.5–6 million viewers across Europe
- High-profile fixtures (Man Utd, Liverpool, Arsenal, Man City, Chelsea, Spurs)8–15 million viewers
- Title deciders & major derbies15–25+ million viewers across Europe
Average live audience per match, by market
| Market | Average viewers per live match |
|---|---|
| UK | 1.3–1.6 million |
| Norway | 200,000–350,000 |
| Sweden | 120,000–250,000 |
| Denmark | 100,000–200,000 |
| Netherlands | 150,000–300,000 |
| Belgium | 100,000–200,000 |
| Ireland | 150,000–250,000 |
| Poland | 100,000–250,000 |
| Portugal | 80,000–180,000 |
| Other European markets combined | 1–2 million |
Distribution and reach.
- 1.45 billion cumulative live viewers worldwide during the 2024/25 season.
- Available in 189 countries, with approximately 1.9 billion people following the Premier League globally.
The Premier League remains the benchmark property for global brand-building in club football, combining the largest average live audience in Europe with unmatched international distribution.
Audience figures are industry estimates compiled from broadcaster data alongside official league publications, rather than an official league-wide average.
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