Bundesliga LED & Signage
Europe's best-attended league with a broad international footprint.
A typical Bundesliga match delivers approximately 2.5–4 million live viewers across Europe, with Bayern Munich and Borussia Dortmund fixtures regularly attracting 5–8 million viewers. Der Klassiker is capable of exceeding 10–15 million live viewers across Europe, while the Bundesliga is distributed in more than 200 territories worldwide.
Estimated European audience
- Typical fixture2.5–4 million viewers across Europe
- Bayern Munich, Borussia Dortmund, Bayer Leverkusen or RB Leipzig5–8 million viewers
- Der Klassiker and other major fixtures10–15 million viewers across Europe
Average live audience per match, by market
| Market | Average viewers per live match |
|---|---|
| Germany | 1.0–1.5 million |
| Austria | 150,000–300,000 |
| Switzerland | 100,000–200,000 |
| UK & Ireland | 100,000–250,000 |
| Netherlands | 80,000–180,000 |
| Belgium | 50,000–120,000 |
| Poland | 150,000–300,000 |
| Czech Republic & Slovakia | 150,000–300,000 |
| Balkans | 250,000–500,000 (combined) |
| Other European markets | 600,000–1.2 million |
Distribution and reach.
- Broadcast in more than 200 territories worldwide through an extensive international media rights network.
- 11.65 million tickets sold during the 2024/25 season, averaging 38,082 spectators per match at 95.9% occupancy, among the highest in world football.
- Bundesliga International continues to expand across Eastern Europe, the Balkans, Greece, Cyprus and Bulgaria through to 2028/29.
The Bundesliga combines one of the highest-attended domestic leagues in the world with a substantial international broadcast footprint, and its marquee clubs deliver some of the largest club football audiences in Europe.
Audience figures are industry estimates compiled from broadcaster data alongside official league publications, rather than an official league-wide average.