Empower Padel | The Global Female Padel Community
Partnership and sponsorship overview
Empower Padel exists to create an inspiring and welcoming global community that connects, challenges and champions women in padel, with the vision of becoming the most connected female padel community in the world.
Explosive growth in two places at once: padel and women's sport.
CAGR in UK padel players, 15,000 in 2019 to 400,000 in 2024
Forecast UK women's sports market by 2030, up from £350M
CAGR in WSL attendance, 222,284 in 2019 to 972,000 in 2024
Of girls have stopped playing sport by the age of 14
Sources: Lawn Tennis Association, Women's Sport Trust, The Football Association, Sport England.
Women are underrepresented at every level of the padel ecosystem.
- Significant gender disparity, with women underrepresented at all levels of participation and professional involvement.
- Limited welcoming opportunities for women to try padel, play socially and compete in the UK.
- A lack of inclusive female padel events and tournaments.
- Lower prize money and less recognition for women's competitions.
- Barriers at club level: finding partners, hesitancy to play with men, and self-rating systems.
Connect. Challenge. Champion.
Building a female-led, passionate community of padel enthusiasts, welcoming all skill levels and ages across the world.
Helping women reach their desired potential, both on and off the court.
Creating a culture of excellence and equality.
Brand personality
A high-value female audience, on and off the court.
- Women 35+ with flexible schedules and disposable income
- High-achieving women in full-time employment seeking a women's only sports network
- Gen Z, early in their careers, who see padel as on trend and fun
- Companies hosting female-led team building and client events
- Schools building padel into their girls' activity programmes
One year in, a community already in motion.
- Brand officially launched in September 2024
- Newsletter database of 2,000+ engaged women
- 60+ events completed, engaging 1,000+ women and 150+ girls
- UK and international network of 20 Empower Padel ambassadors
- 150+ girls at a London state school in funded PE padel lessons, second year running, with The Hurlingham Club Foundation
- Empower Padel survey 2025 underway, 336 women completed in 2024
Instagram followers
Views, 25 Jan – 25 Apr 2025
Global ambassadors
Seven activation routes for partners.
Bespoke events from weekly ambassador sessions to high-profile activations, plus next-gen girls' participation programmes.
50+ UK events and 5 Australian events, with 32–64 female players per event.
Empower Padel Academy clinics across the UK and Europe, plus padel holidays with The Padel School.
4–6 annual 'Women in Sport' talks with globally recognised guest speakers.
Connecting young and upcoming players with experienced mentors on their padel journey.
Hosted padel events for corporate partners, activated by elite national players and public figures.
A global and regional network of women activating, supporting and running events in their area.
Brands already building with Empower Padel.
"Pep Stonor is a woman on a mission, a mission to get as many girls and women engaged with sport via the ultra inclusive and social game of padel as it takes the UK, and the world, by storm."
What we can achieve together.
Creating opportunities to take part in social sport, learning, playing and competing in an encouraging and safe environment.
For women to engage in sport through padel.
A welcoming global female padel community.
Partnership tiers, built around your activation mix.
Pricing is indicative and subject to agreement on the mix of rights and activations.
Be part of the story.
Talk to us about partnering with Empower Padel across events, tours and community.