The DP World Tour
Global men's golf · The Race to Dubai · Rolex Series
More than 40 tournaments across 20+ countries and five continents, broadcast into 150+ territories. From the Desert Swing to Wentworth and the season finale in Dubai, the DP World Tour is a year-round, premium global platform for brands.
DP World Tour — European Tour Group
The global home of men's professional golf outside the United States.
A Truly Global Tour
From the Middle East and Africa to Europe, Asia and Australia, the DP World Tour season travels the world across more than 40 tournaments.
The Race to Dubai
A season-long points race culminating in the DP World Tour Championship at Jumeirah Golf Estates — the Tour's flagship finale.
Pathway to the Majors & Ryder Cup
The Tour is the proving ground for Europe's Ryder Cup stars and a direct pathway to the game's biggest championships.
Key events on the season.
Each event links through to the official DP World Tour site. The full, live schedule is published at europeantour.com/dpworld-tour/schedule.
Hero Dubai Desert Classic
Emirates Golf Club, Dubai
Season-opening Rolex Series event in the Middle East with elite global fields and premium hospitality.
View event ↗Ras Al Khaimah Championship
Al Hamra Golf Club, UAE
Part of the Tour's Middle East swing — strong destination and tourism partnership platform.
View event ↗Investec South African Open
South Africa
One of the world's oldest national opens, anchoring the Tour's African footprint.
View event ↗Betfred British Masters
United Kingdom
Host-professional led UK event with large domestic crowds and strong terrestrial-adjacent coverage.
View event ↗KLM Open / European Swing
Continental Europe
Core European tournaments delivering multi-market reach across the Netherlands, Belgium and Scandinavia.
View event ↗Omega European Masters
Crans-sur-Sierre, Switzerland
One of the Tour's most iconic and picturesque venues — exceptional broadcast backdrop for signage.
View event ↗Genesis Scottish Open
The Renaissance Club, Scotland
Co-sanctioned with the PGA TOUR — one of the strongest fields and largest US audiences of the season.
View event ↗The Open Championship
Rotating Open rota, UK
Golf's oldest Major, contested by the Tour's leading players. Ryan Fox won the 154th Open at Royal Birkdale.
View event ↗ISPS HANDA Senior Open
United Kingdom
Legends Tour headline championship with a loyal, high-affluence audience.
View event ↗Nexo Championship
Scotland
Celebrity pro-am format that widens reach beyond core golf audiences into mainstream media.
View event ↗BMW PGA Championship
Wentworth Club, England
The Tour's flagship event. Marquee hospitality, celebrity pro-am and the largest UK gallery of the year.
View event ↗DP World Tour Championship, Dubai
Jumeirah Golf Estates, Dubai
The Race to Dubai finale — the Tour's most-watched week and its highest-value partnership window.
View event ↗A season-long narrative brands can own.
A premium, worldwide audience.
Designed for commercial impact.
- Event naming rights
- Presenting partner status
- Trophy and ceremony branding
- Full-week brand ownership
- Category exclusivity
- Official 'Category' Partner status
- Marks and logo rights
- Reciprocal business
- Apparel and bag branding
- Ambassador appearances
- Content and social series
- Corporate days
- europeantour.com and Tour app integrations
- Fantasy DP World Tour sponsorship
- Custom content and documentary series
- Social and shoulder programming
- Pro-am playing spots
- On-course hospitality suites
- Player meet & greets
- Client entertainment programmes
Rights packages are indicative and subject to availability and contract negotiation.
Play the world stage.
Talk to us about DP World Tour signage, title, ambassador and hospitality opportunities.