BOXXER Commercial Partnership
One of the world's leading boxing promoters and among the fastest growing sports properties globally, now on both the BBC and DAZN, reaching mass UK audiences and boxing fans worldwide.
BOXXER is now on BBC + DAZN.
Alongside the BBC in the UK, BOXXER is now distributed globally through DAZN, the dedicated streaming home of boxing, with further local broadcast partnerships ensuring strong domestic reach across 150+ territories.
Reaches 90% of UK adults weekly and brings boxing back to the biggest mainstream audience in British sport.
The dedicated global boxing streamer, covering 150+ territories and millions of paying subscribers.
First Direct Bank Arena, Leeds — headlined by Troy Williamson vs Callum Simpson II.
A huge BOXXER pay per view event is planned on DAZN before the end of the year.
World class events that captivate fans across the UK and around the globe.
Founded in 2018 by Ben Shalom, the youngest licensed boxing promoter in the UK, BOXXER believes in the power of boxing and the next generation. Its objective is to deliver entertainment through innovation and inclusivity, and with transparency, in one of the world's oldest sports.
From sold out arenas to record breaking broadcasts, BOXXER selects the right talent to create a unique and dynamic stable of elite fighters. Now in a new broadcast phase with both the BBC and DAZN, it offers partners the rare combination of mainstream UK reach and global streaming scale.
Five ways to activate with BOXXER.
Event Integration
Major brand visibility across venue and fight night, pre promotional events, fan zones and VIP experiences.
Content Co Creation
Social first campaigns, behind the scenes features and co branded series built for a modern audience.
Fighter Access
Brand ambassador campaigns, bespoke content and meet & greets with elite male and female talent.
International Reach
Global broadcast exposure, with potential for localised activations across 150+ countries.
Grassroots & Community
School programmes, youth boxing academies and charity events that drive genuine CSR impact.
Maximum entertainment from the most exciting male & female talent in the sport.
Brand partners benefit from direct access to millions of engaged fans worldwide via BOXXER's roster, all with their own diverse and loyal fanbases across social and digital.
One of the biggest stars in world boxing & regular PPV headliner. Son of boxing legend Chris Eubank.
Unified welterweight champion. Olympic, World, European & Commonwealth gold medallist. Best amateur boxer in UK history.
Elite male world title contender. Fastest European champion in history.
KO artist & top heavyweight contender.
Bantamweight prospect with a major following & viral reach.
European super middleweight champion. Stadium headliner & one of the UK's biggest ticket sellers.
Top heavyweight contender. Olympic medallist & Team GB captain.
World #1 heavyweight contender.
Heavyweight contender.
Top featherweight contender.
Commonwealth Games gold medallist & top middleweight prospect.
An unmatched commitment to women's boxing.
Built a world leading stable of female fighters.
Staged the first ever all female boxing events in the UK, including a sold out O2 Arena and Royal Albert Hall.
Delivered Sky's most watched women's sporting event ever, with 2 million TV viewers.
Source: YouGov Sport report commissioned on the first Women's Night, 2022.
8 to 10 events per year at the UK's biggest venues.
Across non PPV and PPV, hosted at major venues including The O2, Manchester Arena and Premier League football stadia. Entertaining and highly innovative shows designed for a modern generation, with a major emphasis on fan engagement, live performances, fan zones, influencer activity and creative partner activations.
The two biggest boxing platforms in the UK, together.
BOXXER's historic free to air BBC partnership returns the sport to the UK's most popular broadcaster after more than two decades, reaching casual sports audiences and dedicated fight fans at unmatched scale. The new multi fight DAZN deal — announced June 2026 — adds the global home of boxing, with streaming distribution across 150+ territories and a dedicated subscriber base of hardcore fans. The result is one of boxing's most powerful broadcast propositions.
DAZN led worldwide reach, plus key local broadcast partners.
Alongside the BBC in the UK, BOXXER is now distributed globally through DAZN — the dedicated streaming home of boxing — with further local broadcast partnerships ensuring strong domestic reach across 150+ territories.
Shattering viewership records, consistently.
TV viewers on Sky Sports for Shields v Marshall in 2022, hailed as the “biggest female fight of all time”.
Of the most viewed Sky Sports boxing events of the last decade have been BOXXER shows.
PPV buys for Eubank v Benn.
Global digital impressions within 48 hours of Chris Eubank Jr v Conor Benn.
BOXXER's shows consistently trend #1 on X in the UK on fight night.
Avg items of earned media coverage on a BOXXER event.
The most followed UK boxing promoter, by some distance.
Growth vs competitors, May 2024 to May 2025
A $3BN growth market with 328M fans globally.
Male skewed with a fast growing female following
Age breakdown
- 18 to 3442%
- 35 to 4421%
- 45 to 5419%
- 55+18%
Boxing indexes as the 2nd most engaged sport for Gen Z
Top 8 sports for Gen Z (18 to 24) engagement base.
- 1.Football
- 2.Boxing
- 3.Formula 1
- 4.Basketball
- 5.Badminton
- 6.Cycling
- 7.Cricket
- 8.Esports
Source: EY Sports Engagement Index.
Premium, leading brands across every sector.
Through a bespoke partnership strategy tailored to each brand's objectives, BOXXER consistently over delivers on brand KPIs across social/digital content, talent activations, pre event promotion and in venue experiences. Partners have included:
Five reasons brands choose BOXXER.
Reach
Direct access to millions of engaged fans worldwide, across live events, broadcast and digital, delivering major reach and impact.
Innovation
A challenger mindset driving fresh formats, bold storytelling and pioneering events that break new ground in the sport.
Fighters
A world leading roster of male and female fighters, each with their own loyal and diverse fanbases.
Cultural Influence
Boxing events that transcend sport, from landmark women's moments to collaborations across music, fashion and lifestyle.
Broadcast Access
Unmatched exposure through the BBC in the UK, plus global distribution across 150+ territories.
Interested in a BOXXER partnership?