The World Cup of Tennis
Billie Jean King Cup · Louder. Brighter. Together.
A platform for individual players from 140+ countries to unite for their nation and compete to become Champions of the World. A year-round competition culminating in the Finals, where eight teams meet over six days.
Equality champion. Sporting icon. A tournament like none other.
Arguably no athlete has done more for equality and inclusivity over such a long period than Billie Jean King. World No. 1 and winner of 39 Grand Slam titles, she brings unique prestige, credibility and her name to this competition. Legends past and present, from Evert and Navratilova to Venus and Serena Williams, Coco Gauff, Naomi Osaka, Iga Świątek and Emma Raducanu, have all competed, with 75% of the world's top 30 eligible players featuring in the last two years.
Where rivals unite for their nation
The magic of international sport, fostering team spirit like no other event and showcasing fierce national pride.
Elite stage, global opportunity
The best in the world compete while 140+ nations give athletes everywhere the chance to represent their country.
We champion gender equality
Like the tournament's namesake, the competition is a platform for equality and inclusivity in sport and beyond.
We inspire generations to come
The Billie Jean King Cup and BJK Cup Juniors positively impact the lives of women and girls worldwide.
A tournament that is always on.
Qualifiers, Play-offs and Regional Groups run throughout the year, with one Billie Jean King Cup winning nation crowned at the Finals every season.
Women's sport has momentum, and brands are moving with it.
NWSL four-year media rights deal, a 4,000% increase
Of sports media coverage is now women's sport, up from 4%
Brands investing in women's sport sponsorship, +20% YoY
Of brands surveyed plan to increase women's sport media investment
Young, affluent and cause-oriented.
Women's sport fans care about their communities and are invested in bringing them together, and they reward the brands that show up with them.
| Profile | Men's fans | Women's fans |
|---|---|---|
| Age 18–44 | 62% | 73% |
| Earning more than $100K | 13% | 30% |
| At least a 4-year degree | 39% | 55% |
More aware of sponsors than fans of men's sport
More likely to consider or purchase from partner brands
More likely to recall brands they have seen in sport
Believe teams, leagues and athletes should support social causes
Fans that are valuable and engaged.
- 42% female
- 70% aged 44 or under
- 42% in the top two income brackets
- 31% early adopters
- 20% higher female following than other major women's rights holders on Meta
Broadcast partners include the BBC, Tennis Channel, CCTV, Movistar and Nine. Tennis is the third most popular sport in the world, with 106M global players, 40% of them women, and participation up 25% in the last five years.
Partnerships built bespoke to your brand.
We will work with you to create an entirely bespoke partnership that delivers your objectives, communicates your narrative and gives your brand a clear role within the Billie Jean King Cup, globally and locally.
Global Partner Rights
- Official global partner status
- Category exclusivity
- Finals and Qualifiers activation
- Brand association with Billie Jean King's legacy
Broadcast Visible Inventory
- Courtside LED and net branding
- Backdrop and player bench placements
- Match idents and billboards
- Independent exposure valuation and reporting
Regional & Local Activation
- Matches in 135 countries per year
- Market-by-market partnership build
- Home-tie hospitality and fan zones
- National federation collaboration
Content, Talent & Purpose
- Access to world-leading players past and present
- Bespoke content and social series
- Purpose-led and community programming
- BJK Cup Juniors and grassroots platforms
"Your legacy is what others think of you, but it is the power of your contributions that will define you."
Final list of rights subject to contract negotiation.